Digital Marketing
Digital Marketing and SEO course in Zirakpur, Chandigarh Tricity — practical training with projects and placement support at Groot Institute.
📱 Digital Marketing + AI Course Duration: 2–3 Months Suggested Fee: ₹20,000–₹25,000 Mode: Classroom + Practical Projects Level: Beginner to Advanced Suitable for: Students, graduates, business owners, freelancers and working professionals
Category: SEO & Digital Marketing · Level: Advanced · Duration: 12 weeks
What you will learn
Digital Marketing Executive
SEO Executive
Social Media Executive
PPC/Google Ads Executive4
Performance Marketing Executive
Content Marketing Executive
Digital Marketing Freelancer
Course modules
introduction
Introduction of Digital Marketing, Benefits of DM
Market Research
Creating Customer Personas, Marketing Mix, Market Research
Content Marketing
Intro to Content Marketing, Why we are learning _final Walkthrough of Canva Tool, Creating PPT using the Canva, Creating Video Content using AI and Canva, How to use Canva AI
Introduction of Web Development
Importance of Web Development, Types of Websites, Web 1.0, Web 2.0, Web 3.0
Website Basics and Technologies
Static vs Dynamic Websites, CMS (Content Management System), Why We Are Using WordPress
Website Categories & Assets
Assets Required for Website Development
Domain and hosting Essentials
What is Domain & Hosting, How to purchase the Domain Name from the Go daddy, How to purchase the Hosting for website, How to Connect DNS and Name server
Website building with Worpress
Introduction to the Local Host, How to Download the Xampp, Running and Configuring XAMPP, How to Install the Wordpress into the PC, How to create the Database in Xampp, How to Configure and Install the Wordpress
Website development
how to install the wordpress in Cpanel, Starting with Digtial marketing Agency website, Theme Settings Appearance Customize, How to Update the Blog into the wordpress, Landing Page Creation (Using Astra Theme), How to Reset Website (Plugin - reset), How to give prompt to the AI for the website Creation, How to Take Backup of the website, How to crearte website Using AI
Shopify Website Creation
Intro to Shopify Platform, Difference Between Marketplace And Ecom website, How to create Account into the Shopify, how _to Edit the Theme in Shopify, How to Add Product into the Shopify Product
Email Marketing
Introduction to Email Marketing, Types Of Emails, What is ESP - Email Service Provider, How to get Professional Mail, How to Create account in Brevo (Email Service Provider), How to add Professional Mail into the Brevo or ESP, Journey of Email Marketing, How to Extract Cold Mail using Tool, How to Import the Contact List into the Brevo, Introduction to Reputation Score, How to Send Mail into the Brevo
Adsense MarketingI(Manual setup)
Intro to Google Adsense, How to setup Google adsense into the Website
SEO
What is Search Engine, Search Engine Working, SERP, Keyword Fundamentals, Types of Keywords, Types of SEO, What is Technical SEO, What is On-Page SEO, What is Off-Page SEO
Keyword Research
Importance of Keyword Research, How to Do Keyword Research, Keyword Research - Google Keyword Planner, Keyword Research Tools, Keyword Research - AI
SEO Strategy
On Page Importance, On Page Analysis Tools, On Page Analysis by AI, On Page SEO Checklist, Header Tags, Image and Alt Tag, How to Write Effective Meta Title, How to Write Convincing Meta Description, Content Optimization, Internal Linking in SEO, Introduction to URL Structure, Types of URL Structure, Website Structure, Robots.txt, What is Sitemap (Sitemap.xml and Sitemap), Website Speed Test, What is W3C Validator & Its Uses, Canonical Issue, Custom Error Page, What is Backlinks & Its Types, Backlinks Quality Factors, Off Page Submission Activities, Blog Submission, Article Submission, Classified Submission, Panda Algorithm, What is Broken Links, What is META Tags, Meta Tags Preview, Send Proposal
Copywriting
Introduction to Copywriting, Case Studies of Copywriting, Content Writing vs Copywriting & Powerful Words, Deep Dive into Copywriting, What is CTA Button and How to Use It
Social Media Marketing
Introduction to Social Media Marketing, ECLPC Approach of Marketing, Introduction to Facebook, FB Profile vs. Page and Its Creation, How to Create an Instagram, How to Merge Facebook Page and Business Instagram, How to Monetize the Facebook Page, Hook and Jab Strategy of Social Media
Instagram Optimization
Practical Implementation of Content Calendar, How to Switch Personal to Professional Account, Setting Up an Optimized Instagram Profile
Ad Manager Account
Meta Ad Account Creation, Walkthrough of Ad Manager Account, Types of Objectives in Meta Ads, Structure of Ad Manager, Meta Ads Library, Intro of Traffic Campaign, Name Convention of the Campaigns, CBO and ABO, A/B Testing, Bidding Types in Meta Ads, Ad Set Level of Traffic Campaign, Ads Level of Traffic Campaign, Ad Copy Creation into the Traffic Campaign, Lead Generation Campaign and How to Create Lead Gen Form, How to Set Up Pixel and Re-marketing
LinkedIn Marketing
Introduction to the Linkedin Marketing, Deep Dive into the Linkedin Optimization, How to create Linkedin Page
Twitter Marketing
Twitter - Account and Walkthrough, How to Find out the tensing topic on X, How to do Thread Posting on X
WhatsApp Marketing
Introduction to WhatsApp Marketing, Deep Dive into the WhatsApp Marketing
Pinterest Marketing
Intro to Pinterest, Deep Dive into the Pinterest Marketing
Linkedin Ads
Linkedin Campaign Manaager, Campaign Set-Up
Introduction to Google Ads & Paid Marketing
Intro of Google Ads, Types of Ads in Google Ads, How to Create Google Ads Account, Structure of Google Ads, Structure Category of Google Ads, How to Give Access to Google Ads Account, Basic Google Ads Terminologies, Objectives and Campaigns of Google Ads
Search Ads Campaign
seprated How to Setup Search Ads Name Convention and Bidding Strategy, Google Ads Campaign Setting and Location Setting, Google Ads Language and Audience Segment Setting, AI Keyword and Asset Generation in Google Ads, How to Do Keyword Research Using Keyword Planner Tool in Google Ads, Types of Keyword Matches in Search Ads, Headlines and Description of Search Ads, What are Extensions in Search Ads, How to Set Budget in Search Ads, Types of Ad Groups in Search Ads
Display Ads Campaign
Introduction to the Display Campaign, Display Campaign - Walkthrough, How to Create the Display Campaign, Ad Group Targeting in Display Ads, Targeting Options of Display Campaign, Ad Copy in Display Campaign
Video Advertising
Introduction to Video Campaign, Pre-Requirements to Launch Video Campaign, How to Connect YouTube Channel with Google Ads Account, Campaign Level of Video Campaign, Ad Group Level of Video Ads, Types of Video Ad Formats in Video Campaign, How to Calculate CPV in Video Campaign
App Promotion Campaign
Introduction to App Promotion Campaign, How to Setup App Promotion Campaign, App Store Optimization [ASO]
Shopping Campaign
Introduction to Shopping Campaign, Google Merchant Center - How to upload the Product, How to Setup Shopping Campaign
PMax Campaign
Introduction to PMax Campaign, How to Setup PMax Campaign, Introduction to PMax Campaign, How to Setup PMax Campaign
Demand Gen Campaign,
Demand Gen Campaign
Strategy of Google Ads
Strategy of Google Ads, Google Tag Manager
GBP Profile
Intro to Local SEO, How to Create GBP Profile
AI Tools for Digital Marketing
Intro to the AI Tools, How to Create Videos and Content Using AI, AI Reels Creation, Introducing HeyGen AI Tool
Google Analytics
Into & History of Google Analytics, Benefits of using GA-4, How to create Google Analytics Account
Freelance
How to create Account on Upwork Profile, Introduction to the Fiverr Platform
Interview Preparation
How to create the CV, How to apply for the Job
Skills covered
100 % Practical Skills